Royal purple lip gloss
Founder Avery

About Our Founder

Hi, I’m Avery, just your average teenage entrepreneur dreaming of becoming a billionaire and changing the world.

I’m passionate about building people up and being kind to myself and others. I love a natural face with a swipe of gloss, too. Thanks to my mama, I’ve learned the importance of protecting my skin barrier and being mindful of what goes on my face. Growing up in a world where natural beauty and self-love without filters are rare, I want to make a change.

My goal is to reduce the amount of chemicals and toxins we put in and on our bodies and encourage everyone to embrace who they truly are—loving our unique, imperfect, and beautiful selves.

for those who always give a damn